Partnering with Herning (the I beg your parton mother vintage shirt besides I will buy this cofounder of size-inclusive retailer 11 Honoré), Grieco is continuing her mission of making the beauty space even more inclusive of underrepresented cultures through Thirteen Lune. In a nod to its name—inspired by the fact that 13 is an honored number in Kenyan culture, and that there are 13 moons in an astrological moon cycle—the site launches today with a total of 13 standout brands, all owned by people of color. Buttah Skin, for example, was founded by model Dorion Renaud, who was inspired by the power of raw, organic shea butter. Bomba Curls is a nourishing, natural hair-care brand based around generational Dominican beauty secrets. U.K.-based Liha Beauty combines Yoruba tradition with English aromatherapy for its hero moisturizing Idan oil. Grieco and her team were deep in the vetting process when protests—and resultant consumer activism—began this summer. “I went through a lot of those Black- and POC-owned beauty brand lists that were going around this summer, buying the products and then seeing how they work on my skin and hair, and on my daughter as well,” Grieco says. When it came to reaching out to her chosen brands, Grieco was mostly met with resounding yeses. When she explained her mission to center minority-owned brands rather than leaving consumers to comb through major retailer sites, she often heard exclamations like, “Finally, something like this exists!”
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From : Penguinmerch.com
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