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According to colorist and Bleach London cofounder Alex Brownsell, Jovovich’s specific tone is behind the In my defense the moon was full and I was left unsupervised shirt besides I will buy this brand’s Tangerine Dream, a bright-auburn semipermanent dye that recently eclipsed its popular Rosé, a candy-floss pink, as its best-selling product. “Red and copper are traditionally colors for excitement,” Brownsell suggests as to why the off-kilter color seems to be having a moment: Filled with how-tos and DIY coloring tips, the #copperhair hashtag on TikTok has nearly 25 million views and counting. “Everyone always wants to make a statement after something big has happened,” adds Victoria Hunter, colorist and co-owner of New York City’s Whittemore House Salon,
Emotions are apparently running high. During lockdown, FKA twigs debuted ultra-saturated copper curls, while Bella Hadid began the In my defense the moon was full and I was left unsupervised shirt besides I will buy this new year with a set of chunky, Ginger Spice–inspired face-framing highlights; her sister, Gigi, soon followed suit with long, fiery auburn strands for her post-baby debut at Versace’s fall show. “Right now, [it’s about] these dipped-in-Kool-Aid tones and a DIY henna look,” says New York–based colorist Jenna Perry, who, in addition to helping Bella become an instant E-girl beauty icon, has also given actresses Maude Apatow and Grace Van Patten the copper-top treatment. “My specialty is balayage,
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