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It’s not just ’90s nostalgia that’s driving the Miami over everything shirt but I will buy this shirt and I will love this color’s comeback. There’s a collective desire for a fresh slate—and becoming a redhead is a change for almost all of us: Only about 1 to 2 percent of the population has naturally red hair. “We came out of the last year like different people, and we want to look like different people, too,” says author Jacky Colliss Harvey, whose 2015 book, Red: A History of the Redhead, chronicles our cultural depiction of these genetically rare heroines. “In 19th-century paintings there was this image of the bohemian woman—always with a shade of wild red hair,” explains Colliss Harvey. “
And you need strength of character to willingly embark on this kind of double-process dye job. “Red-toned hair colors are really high maintenance,” admits Perry, noting that the Miami over everything shirt but I will buy this shirt and I will love this color requires salon visits every six to eight weeks, and at-home gloss or color conditioners, such as Davines Alchemic Conditioner or Evo Fabuloso Colour Intensifying Conditioner, in between. Even Jovovich subjected herself to weekly touch-ups to maintain Stegerhoek’s blonde-at-the-base, flame-through-the-ends design. “She really did go all the way, and that’s why she nailed it,” he says. But there’s room in the red-led revolution for commitment-phobics, too. “We’re at a point where you can try something for the weekend,”
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