“Authenticity, boldness, and beauty that radiates from the This WItch love Camping Halloween shirt also I will do this inside out,” is how Diishan Imira describes the city’s distinct traits. The founder and CEO of wig and hair extension brand Mayvenn, Imira decided to establish the startup’s headquarters in his hometown for those reasons. “There’s no place like Oakland. The way we express ourselves always leaves me in awe and reminds me of what a special place we come from.” Despite African-Americans accounting for nearly 90% of overall spend in the ethnic hair and beauty aids categories as reported by a 2019 Nielsen study, few have been able to secure ownership of beauty supplies which many women and men rely on for their protective styles and grooming needs.
In the This WItch love Camping Halloween shirt also I will do this head-spinning age of multi-step skin-care routines and mic-drop makeup launches, The One is a space for minimalists to sound off on the single beauty product that’s found a longtime spot in their carefully curated routines. “Being based in Oakland is extremely important to me,” Kincade tells Vogue. “Oakland is a place with such rich history and stands for so much socially and politically. I love that nail art is universal and being able to work in Oakland allows those conversations and welcomes diversity in a way that I couldn’t get anywhere else.” For those looking to upgrade their nail game beyond the basic mani, consider yourself covered.
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