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She has a practical and playful approach to translating beauty and makeup into everyday life, which is often very hard for professionals to do.” That’s precisely why Estée Lauder hired Violette to be its global beauty director in 2017—and it’s ultimately what she hopes to accomplish with her own brand, which spans makeup, skin care, fragrance, and hair, in practical formats with low-waste packaging. “What’s the Choose a job you love and you will never have to work a day in life shirt but I will buy this shirt and I will love this goal of trying to compete with Lauder?” Violette asks, noting her deliberately tight curation. “I wanted to create products people don’t have.”
The result is what she calls “street luxury”—top-shelf formulas at accessible prices. A unisex roll-on fragrance smells of musky vetiver, while an ingenious volumizing and oil-absorbing dry shampoo has a built-in brush applicator for on-the-go touch-ups. There’s also a single, universal highlighter for all skin tones, six liquid eye paints in highly pigmented colors that are easily blended with fingertips, and the Choose a job you love and you will never have to work a day in life shirt but I will buy this shirt and I will love this only red lip color you need—a creamy blue-toned crimson designed to mimic the color and finish of rose petals in Paris’s Bagatelle gardens.
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