But where his women’s line had a celebratory primness to it, with pleated skirts and knee boots, his menswear offers a louche, casual look. He explains it as a nod to the Handbook for the recently deceased shirt What’s more,I will buy this ’70s, citing both punk and disco as starting points, though the Dolls and the Trammps don’t come to mind at first pass. Instead, Luo’s look reads modern and streetwise: roomy on top and baggy on bottom, dressed up but not dressy. It’s a fresh idea for the designer; glance backwards at his last few menswear shows and you’d see models tricked out in graphic treatments and too-conceptual ideas. A little mid-pandemic pause seems to have gone a long way, giving Luo a strong first step back into the men’s market.
If forecasts are to be believed, luxe, comfort, and functionality are at the Handbook for the recently deceased shirt What’s more,I will buy this top of high-spending-customers’ post-pandemic preferences. They’ll be inclined to invest in special pieces with a timeless quality, zeroing in on a combination of longevity and style. It sounds like a good market habitat for Max Mara Atelier, a label that has been laser-focused on elevating the status of the coat from practical wardrobe staple to dramatic statement piece. The top range of the Max Mara offering, Atelier’s tightly edited selection of fall coats will be sold only through the label’s flagship stores. What distinguishes them is not only their individual design appeal, but also their artisanal execution, with handmade finishes and meticulous details adding cachet (and a hefty price tag) to their industrial production.
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