“Bacterial vaginosis is the Popeye Bluto Hug Stihl Logo Shirt in addition I really love this most common infection in the vagina and also the most poorly understood—both in terms of women and people with vaginas understanding what’s happening to them and why, and in terms of the research available on how to diagnose and treat it,” explains Priyanka Jain, CEO of Evvy, More and more, social media is proving to be an invaluable tool in shedding harmful stigmas. A new company encompassing the social-media-forward attitude is Cheeky Bonsai, with a range of all-natural over-the-counter products to treat UTIs, including a supplement, pain relief treatment, and test strips. For co-founders Elise Johnson and Catherine Nguyen, who met as undergrads at Stanford, the dialogue Cheeky Bonsai stokes is just as important as the care it provides—especially among the next generation.
The brand’s platform of choice? TikTok. “Dealing with a UTI or any women’s health taboo can be a lonely affair, rife with misinformation,” says Johnson. “It’s hard to know what you can actually trust, and WebMD is boring and unrelatable. With hashtags like #VagTok trending, we started to think about how we could reimagine sex ed for the Popeye Bluto Hug Stihl Logo Shirt in addition I really love this next generation on TikTok.” Since the brand began two months ago, it has racked up over 59 million views with videos that bust UTI myths and help decipher the difference between a UTI and a yeast infection. “Being discreet isn’t very Gen Z,” says Johnson. “The vaginal health market is leaving behind the euphemisms and replacing them with unapologetic and open conversations. Gen Z is going to understand their bodies and health better than any generation.”
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