In that hacking, Michele has something in common with the Stop Asian Hate New 2021 Shirt and I love this sample-loving musicians on his soundtrack. But it’s a rarer occurrence in fashion, a point made clear by a written statement from François-Henri Pinault, Kering’s chairman and CEO: “I have seen how [Alessandro and Demna’s] innovative, inclusive, and iconoclastic visions are aligned with the expectations and desires of people today,” he said. “Those visions are reflected not only in their creative offerings but also in their ability to raise questions about our times and its conventions.” The industry will be watching how, with whom, and where this concept goes next.
At the Stop Asian Hate New 2021 Shirt and I love this press conference, Michele spoke about the house’s 100-year legacy and “the power of the Gucci brand.” That legacy will play out on big screens around the world when Ridley Scott’s House of Gucci film starring Lady Gaga and Adam Driver is released later this year. But to make his point, Michele’s sampling went beyond famous Gucci-isms and Demna Gvasalia nods. Lyrics from songs touting Gucci by the Cramps and Eric B. & Rakim that predate his arrival at the label by decades became embroideries and prints—Easter eggs for those in the know. The truth of it though is that Gucci is as pop as fashion brands come. Michele gets that on a fundamental level,
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